COUNTY COFFEE
BRAND IDENTITY | PACKAGING
County Coffee is a small roasters located in Halliburton, Ontario. They were already well loved in the Halliburton community but were in need of a brand to help them expand into larger markets. County Coffee had been selling their delicious beans in a generic brown paper bag and needed a more marketable brand identity. We cleaned up their logo and designed a new packaging for their beans that was fresh and new but still reminiscent of their natural origins.
County Coffee currently offers five roasts. In order to keep the costs down and facilitate any future changes to their beans, we created a neutral bag with a sticker system to differentiate each roast. The stickers give the customers information about the flavour profile of the beans and bring a pop of colour to the natural brown bag.
