Fourth Floor Distribution Catalogue
PRINT DESIGN
Fourth Floor Distribution imports fine European bicycles and accessories and distributes them to shops across North America. They are known for their European flare and trusted by their retailers to only bring in the best ot the best. Bicycle bells made in Holland and hand made bikes from Belgium are just a few of the products they bring to North American markets.
I was approached by Fourth Floor to design their annual product catalogue. Since its debut, Fourth Floor has faced a lot of push back from North American bike shops as they can be reluctant to cater to the needs of city cyclists. With this in mind, we decided to use this years publication as a lookbook as well as a catalogue to showcase the unique products in context.
