Dismount Bike Shop & Cafe
Dismount is a new bike shop and café in the Oakwood Village area of Toronto. Dismount is more than just a retail store, it is a community hub for cyclists to grab a coffee and croissant before or after a great ride. It hosts events aimed at educating and inspiring the cycling community. Dismount's product catalogue celebrates the little guys in the cycling and coffee industries, they carry lots of locally made and sourced items.
Together with the owners, I created a brand for the new shop. We focused on creating an open and inviting environment for cyclists of all abilities and backgrounds. I created brand assets including signage, in store paper goods and digital content for web and social media for both the bike shop and café.